creative

So your key metric went up... but at what cost?

Five examples of successful creator flywheels to help you grow your audience and business.

Looking back at all the tools and techniques that I've developed over the years as a writer, it occurs to me that most of them are, in one way or another, grappling with two critical mental forces…

"Everything in this notebook is subject to change."

“If you start with no ideas, something happens.”

“A week is nothing, one thinks one can do so much in a week”

How to keep the center solid.

How I Self-Published on Amazon, Became a #1 Bestseller, and My Book Beat Seth Godin for 72 Glorious Hours. The Step by Step Guide to selling books online.

If you’ve spent any time on Twitter, you’ve seen his tweets.

Expert insights from industry pro's on how to grow newsletters using free and paid tactics as well as referral programs.

I realize how it sounds, but I'm going to say it anyway because it's the truth. When I first clapped eyes on the World Wide Web, I fell in love. Here's how I described the experience in a 2016 post about Halt and Catch F

You can’t give general advice. If I do, millions of creators are going to see this and then they’re going to do it and I’m going to fuck them over.

I think part of what Mike Little showed with his comment on my blog that led to the creation of WordPress, is that it’s not about how many views you have, how many likes, trying to max all y…

Sheet1 INSTRUCTIONS: 1) Make a copy of this document (File Make a Copy) 2) Save it to your Bookmarks or Favorites. 3) Start setting your Goal Dates. THE EMAIL MARKETING PUNCH LIST // For Creators G O A L D A T E,T A S K,D E S C R I P T I O N,A R E S O U R C E T H E W E L C O M E S E Q U...

Well, you can’t. Right? That’s the received wisdom. You have to post on social media to direct people to your blog because nobody has RSS feeds any more, nobody curates what we used to grudgingly c…

He’s in his eighties. How does he keep it fresh?

Some motivational advice from Jonah Hill’s therapist

In the early 1990s, two Russian artists named Vitaly Komar and Alexander Melamid hired a market research firm to survey the public on what they wanted in a work of art. Across 11 countries they then set about painting a piece that reflected the results. Each piece was intended to be a unique a colla

Hi everyone -

A Guide to Building an Audience and Going Viral

I’m wondering if I should become more like everyone else. Should I post “5 Tips to improve your workflow right now!” articles on Medium? Should I be

Over time, all marketing strategies result in shitty clickthrough rates.

All of the following rock guitar gods sold tens of millions of albums. Guitar players, like myself, believed for years that these artists had access to futuristic tools and production tactics that were out of reach for the ordinary musician. The opposite was true. * Eddie Van Halen’s iconic striped

Before we dive in to this week’s newsletter: New pod episode is live with Jackson Fall. We talk about his viral “HustleGPT” AI tweet that got 20M+ impressions, 100k+ followers in 7 days and changed his life. It’s a must listen. Listen on Spotify and

The 5 Keys To Viral Thread Hooks, 3C Framework and Profile Audit

A 5-step guide to unlocking Twitter virality.